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Set your software consulting rate from the bottom up: loaded cost, utilization, margin, then compare to market. Plus the 2026 AI-native twist that makes hourly billing leak your tooling gains.
The market gives you a range; your cost and utilization give you the floor. Here is the 2026 blended-rate benchmark for software agencies plus the formula to set your own.
The 2026 EHR formula has the same structure as the classic one and a different set of inputs. AI builders collapse delivery hours but introduce five new categories most P&Ls miss. Here is the formula, four-archetype benchmarks, a worked traditional-vs-AI example, and the five moves that actually raise EHR.
